Which Sneakers Are Expected to Rise in Price in 2025?
The sneaker market has evolved dramatically over the past two decades. What was once a niche hobby has now become a global phenomenon, with sneaker resales reaching billions of dollars annually. Collectors, investors, and fashion enthusiasts alike are constantly on the lookout for the next big release — not just for style, but for potential financial gain. As we approach 2025, certain trends, brand strategies, and cultural shifts indicate which sneakers are most likely to see a significant rise in price. In this article, we’ll explore the top sneakers expected to appreciate in value over the next year, based on brand reputation, historical data, limited releases, collaborations, and emerging market trends.
1. Nike x Off-White: The Return of the “The Ten” Legacy
Although the original “The Ten” collaboration between Nike and Virgil Abloh’s Off-White dropped in 2017, its legacy continues to influence the sneaker market. In 2025, rumors suggest a potential re-release of some of the original models, including the Nike Air Jordan 1 “Chicago” and the Nike Blazer Mid “The Reimagined”. However, these re-releases will reportedly be extremely limited, targeting specific regions or exclusive members.
Why will these sneakers rise in price? First, the passing of Virgil Abloh in 2021 has only increased the demand for his work, making any Off-White collaboration a collector’s item. Second, Nike has been strategic in maintaining scarcity, releasing only a small number of pairs through the SNKRS app or exclusive events. Third, the reimagined designs continue to resonate with both streetwear and high fashion audiences.
If Nike follows through with limited drops in 2025, the resale prices of these sneakers could easily surpass $2,000, especially for rare sizes or exclusive colorways.
2. Adidas x Gucci: A Fusion of Luxury and Sportswear
Adidas and Gucci first collaborated in 2022, blending the Italian luxury house’s opulent aesthetic with Adidas’ sporty heritage. The collection featured retro silhouettes like the Adidas Ace, Rivalry Lo, and Samba, reimagined with Gucci’s signature motifs, such as the Flora print and double G branding.
The 2025 lineup is expected to expand this collaboration, possibly introducing new models or limited-edition versions of previously released sneakers. Given the growing trend of “quiet luxury” and the increasing demand for wearable art, these sneakers are likely to become highly sought after.
Luxury sneakers have consistently appreciated in value, especially when tied to iconic fashion houses. With Gucci’s reputation and Adidas’ global reach, this collaboration is a prime candidate for price surges in 2025. Expect resale values to climb above $3,000 for the most exclusive pairs.
3. Air Jordan Legacy Models: The Timeless Appeal of Jumpman
Air Jordans have always been a cornerstone of sneaker culture, and 2025 is no exception. The Air Jordan 1, Air Jordan 34, and Air Jordan 37 are among the models expected to see significant price increases due to limited releases and strategic marketing.
Nike has been re-releasing classic colorways of the Air Jordan 1 in extremely limited quantities, often tied to cultural events or anniversaries. In 2025, we may see a resurgence of the Air Jordan 1 “Bred”, “Chicago”, or even a new iteration of the Air Jordan 1 x Travis Scott.
Additionally, the Air Jordan 37 “UNC” and other retro-inspired models are rumored to be released in limited numbers for Nike Members only. With the continued popularity of Jordan Brand and the growing trend of nostalgia-driven fashion, these sneakers will likely command high prices in the resale market.
4. New Balance x Aimé Leon Dore: The Quiet Luxury Powerhouse
New Balance has been on a meteoric rise in the sneaker world, thanks in large part to its collaboration with Aimé Leon Dore (ALD). The brand’s 574 and 990 silhouettes, dressed in muted tones and premium materials, have become the go-to for those who favor understated elegance.
In 2025, New Balance is expected to continue its partnership with ALD, potentially releasing new colorways of the 990v3 or introducing a new model altogether. The combination of New Balance’s heritage craftsmanship and ALD’s minimalist aesthetic has proven to be a winning formula.
These sneakers often sell out within minutes and resell for 2-3 times their retail price. With the ongoing trend of quiet luxury and the increasing demand for timeless, versatile footwear, the ALD x New Balance collaborations are poised to see even more appreciation in 2025.
5. Yeezy Revival: Post-Adidas Era Uncertainty
Despite the fallout between Kanye West and Adidas in late 2022, the Yeezy brand remains a powerhouse in the sneaker market. While Adidas halted all Yeezy production, there have been rumors of a potential relaunch of the brand under new management or a licensing deal with another major sportswear company.
If the Yeezy brand is revived in 2025, the existing stock of Yeezy sneakers will likely appreciate significantly, especially rare models like the Yeezy Boost 350 V2 “Beluga”, “Oxford Tan”, or the Yeezy Slide “Resin”.
Even without a revival, the scarcity of existing pairs and the brand’s cultural impact will continue to drive up prices. In 2025, expect Yeezy resales to remain strong, with select models fetching over $1,500 on secondary markets.
6. Puma x Palace: The Skate-Centric Collaboration
Puma and Palace’s collaboration has brought a fresh, skate-inspired edge to Puma’s classic silhouettes like the RS-X, Suede, and Thunder. Known for their bold graphics and retro-futuristic designs, these sneakers have become cult favorites.
In 2025, the collaboration is expected to continue, with new releases that could include limited drops in key skate cities or exclusive online raffles. The skate culture resurgence, particularly among Gen Z and younger millennials, will fuel demand for these sneakers.
Palace’s influence on streetwear and the growing popularity of Puma as a retro brand make this collaboration a prime candidate for price increases. Resale values for exclusive Palace x Puma drops could reach $800–$1,200, especially for limited colorways or regional exclusives.
7. ASICS x Concepts: Artistic Collaborations with a Cult Following
ASICS has been quietly building a strong reputation in the sneaker world through its collaborations with boutique retailers and artists. One of the most anticipated collaborations is with Concepts, known for its storytelling-driven designs and use of unconventional materials.
In 2025, Concepts is rumored to collaborate on the ASICS Gel-Lyte III, possibly with a nature-inspired theme or a tribute to a classic film or cultural icon. Past Concepts x ASICS drops have sold out instantly and resold for over $1,000.
With ASICS continuing to invest in high-end collaborations and expanding its global footprint, the 2025 Concepts drop could be one of the most valuable of the year.
8. Nike SB Dunk: The Resurgence of a Skate Classic
The Nike SB Dunk has had a massive resurgence in recent years, fueled by creative collaborations with artists, designers, and local skate shops. In 2025, Nike SB is expected to continue this trend with new drops that blend nostalgia with modern design.
Highly anticipated collaborations include the return of the Nike SB Dunk Low “Pigeon” (reimagined for a new generation), a new Supreme x Nike SB Dunk drop, and limited editions from the Nike SB “What The” series.
These sneakers often sell out within minutes and can resell for $500–$2,000, depending on rarity and design appeal. With skate culture continuing to influence mainstream fashion, the Nike SB Dunk remains a strong investment for collectors.
9. Balenciaga x Crocs: The Ugly Shoe Renaissance
Balenciaga and Crocs have created some of the most controversial — and valuable — sneakers of the past few years. Their oversized, futuristic Crocs have become a symbol of high fashion’s embrace of “ugly” footwear.
In 2025, Balenciaga is expected to launch new iterations of the Crocs, possibly with even more exaggerated designs, LED lights, or limited-edition branding. Given the brand’s cult following and the continued popularity of bold, statement footwear, these collaborations will likely see price increases.
Past Balenciaga x Crocs collaborations have resold for over $1,000, despite retail prices around $200. In 2025, expect the trend to continue, especially with new designs that push the boundaries of fashion and function.
10. Emerging Brands: Hoka, On Running, and Veja
While not traditionally known for hype, brands like Hoka, On Running, and Veja are gaining traction in the sneaker market due to their focus on sustainability, performance, and minimalist design.
In 2025, limited editions of the Hoka One One Clifton, On Cloudmonster, and Veja Campo could see price increases due to growing demand and limited availability. These brands are increasingly being worn by celebrities and influencers, further boosting their appeal.
While they may not reach the same resale prices as a Jordan or Yeezy, these eco-conscious sneakers represent a growing trend in the market and could appreciate steadily over time.
Conclusion
As we look ahead to 2025, the sneaker market remains a dynamic and lucrative space for collectors, investors, and enthusiasts. From luxury collaborations to nostalgic reissues and limited drops, certain sneakers are poised to rise in value due to a combination of brand power, cultural relevance, and strategic scarcity.
Whether you’re a seasoned collector or a casual sneakerhead, keeping an eye on these upcoming releases and collaborations can offer both style and financial rewards. The key to success in the sneaker market is timing, knowledge, and a bit of luck — but with the right approach, 2025 could be a profitable year for those who know where to look.
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