Which Sneakers Are Always in Demand for Resale?
Sneakers have evolved from simple athletic footwear to a global cultural phenomenon. What was once a niche hobby has now become a multi-billion-dollar resale market, where certain sneakers consistently maintain high demand and value. Whether you’re a collector, investor, or simply looking to make a profit, understanding which sneakers are always in demand for resale is crucial. This article explores the most sought-after sneakers across various brands, collaborations, and limited editions that have consistently held or increased in value over time.
1. Nike: The Resale Powerhouse
Nike has long dominated the sneaker resale market, particularly through its iconic sub-brands like Air Jordan, Dunk, and Yeezy (prior to the brand’s split with Kanye West). These models have a loyal following and often sell out within minutes of release, creating a thriving resale ecosystem.
Air Jordan: The King of ResaleThe Air Jordan line, created in partnership with basketball legend Michael Jordan, remains one of the most valuable and consistently in-demand sneaker lines. The Air Jordan 1, especially the “Chicago Bulls” colorways, is a staple in the resale market. Limited editions like the Air Jordan 1 “Shattered Backboard” or the Air Jordan 1 x Travis Scott command high prices due to their exclusivity and celebrity association.
Other models like the Air Jordan 34, Air Jordan 36, and retro editions such as the Air Jordan 4 “Bred” or Air Jordan 11 Jubilee continue to perform well in the resale market. Collectors and fans of the brand are always on the lookout for rare colorways and special releases tied to holidays or anniversaries.
Nike Dunk: The Comeback KidThe Nike Dunk line saw a resurgence in popularity starting in 2020, especially with the release of the Nike Dunk Low “Panda” and “Syracuse” editions. These sneakers were released in large quantities but still managed to sell out quickly due to their clean aesthetics and versatile design.
Collaborations like the Nike SB Dunk Low x Ben & Jerry’s “Chunky Dunky” or “Travis Scott x Nike SB Dunk Low” have become some of the most valuable sneakers in recent years. These SB Dunks, originally intended for skateboarding, now hold immense value in the fashion and streetwear community.
2. Adidas Yeezy: The Kanye West Effect
Although Adidas recently parted ways with Kanye West in 2022, the Yeezy line remains one of the most influential and valuable in the resale market. The brand’s minimalist design and limited releases have created a cult following.
Yeezy Boost 350 V2: The Resale StapleThe Yeezy Boost 350 V2, especially the “Zebra”, “Beluga”, and “Cream White” colorways, continues to be a top performer in the resale market. These sneakers are known for their comfort, style, and scarcity, especially in women’s and kids’ sizes.
Even after the brand halted production, the demand for Yeezys has not waned. In fact, the uncertainty surrounding future releases has only increased their value. Models like the Yeezy Boost 700 V3 “Kyanite” or Yeezy Foam Runner remain highly sought after.
3. New Balance: The Unexpected Star
New Balance has experienced a meteoric rise in the sneaker world, especially with the help of celebrity endorsements and strategic collaborations. The brand, once known for comfort and practicality, is now a major player in the resale market.
New Balance 990 Series: The Vintage AppealThe New Balance 990 series, particularly the 990v6, has become a favorite among fashion-forward sneakerheads. Originally designed for performance, these sneakers have been embraced by the streetwear community for their retro aesthetic and high-quality build.
Limited collaborations like the New Balance x Aimé Leon Dore 990v6 have sold for several times their retail price. These drops are often limited to select retailers and generate massive hype on social media platforms.
4. Puma: The Rising Contender
Puma has made a strong comeback in the sneaker scene, thanks to collaborations with celebrities like J. Cole and Rihanna, and partnerships with fashion brands like Fenty.
Puma Clyde All-Pro “J. Cole”The Puma Clyde All-Pro sneakers, especially those in J. Cole’s signature colorways like the “Royals” edition, have become collector’s items. J. Cole’s personal involvement in the design and storytelling behind each release has created a strong emotional connection with fans and collectors.
These sneakers often sell out within minutes and maintain high resale prices due to their storytelling, limited availability, and quality craftsmanship.
5. Supreme x Nike: The Holy Grail of Collaborations
Supreme and Nike have produced some of the most iconic and valuable sneakers in history. Their collaborations are highly anticipated and often sell out instantly, making them prime candidates for resale.
Supreme x Nike Air Max 97The Supreme x Nike Air Max 97 collection, especially the red and black colorways, is among the most coveted. Featuring Supreme’s signature box logo on the tongue, these sneakers are a symbol of streetwear culture and exclusivity.
Due to their limited release and Supreme’s cult following, these sneakers often sell for thousands of dollars above retail price.
6. Limited Collaborations: The Secret Gems
Beyond brand staples, limited collaborations between sneaker brands and designers or celebrities often create massive waves in the resale market.
Travis Scott x Nike Air Jordan 1The Travis Scott x Nike Air Jordan 1 is a prime example. With its unique “backward” Swoosh and distressed materials, this sneaker became an instant classic. Due to its popularity and limited supply, it quickly became a status symbol and continues to be highly valued.
Sacai x Nike LDWaffle and BlazerSacai’s collaborations with Nike, particularly the LDWaffle and Blazer models, have redefined what sneaker design can be. With dual Swooshes, layered materials, and innovative color blocking, these sneakers have become must-haves for collectors.
The Sacai x Nike LDWaffle “White Green” and “Triple Black” editions have consistently sold for over $1,000 on resale platforms.
7. Factors That Drive Sneaker Resale Value
Understanding which sneakers will hold or increase in value involves more than just knowing the brand or model. Several key factors influence resale demand:
Scarcity: Limited releases or exclusive drops tend to be more valuable. Celebrity Endorsement: Collaborations with influencers, musicians, or athletes often boost demand. Cultural Relevance: Sneakers tied to major events, movements, or pop culture moments tend to retain value. Design and Aesthetics: Clean, versatile, or unique designs are more likely to remain in style and in demand. Condition and Packaging: Unworn pairs with original packaging and tags fetch higher prices.Conclusion
The sneaker resale market is dynamic and ever-evolving, but certain models and brands have consistently proven to be reliable investments. From the timeless Air Jordan series and the highly collectible Nike Dunks to the culturally significant Yeezy line and the emerging power of New Balance, there are clear trends that indicate which sneakers will always be in demand.
For those looking to enter the resale market, it’s essential to stay informed about upcoming releases, follow key collaborations, and understand the cultural and historical significance of each sneaker. While not every drop will guarantee a profit, focusing on the classics and limited editions with proven track records is a smart strategy for long-term success.
Sneaker collecting is more than just fashion—it’s a lifestyle, an investment, and for many, a passion. Whether you’re in it for the culture or the cash, knowing which sneakers are always in demand for resale can help you step into the game with confidence.