What Sneakers Are Best for Resale Investment?
In recent years, sneakers have evolved from being purely functional footwear to becoming a powerful cultural and financial asset. The sneaker resale market has exploded into a multi-billion dollar industry, attracting collectors, fashion enthusiasts, and savvy investors. For many, buying limited-edition sneakers is no longer just about style—it’s a serious investment opportunity. But not all sneakers are created equal when it comes to resale value. This article explores what makes certain sneakers more valuable for resale, the brands and models that consistently perform well, and the key factors that determine a sneaker’s investment potential.
The Rise of the Sneaker Resale Market
The sneaker resale market has grown exponentially over the past decade, thanks to the rise of social media, celebrity endorsements, and the increasing intersection between streetwear and high fashion. Platforms like StockX, GOAT, and eBay have turned sneaker reselling into a legitimate and transparent marketplace. According to Grand View Research, the global sneaker resale market was valued at over $2 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of over 10% in the coming years.
Sneakers have become more than just shoes—they are symbols of identity, exclusivity, and cultural relevance. Limited-edition drops, celebrity collaborations, and nostalgic designs have all contributed to the skyrocketing demand and resale prices of certain models.
Key Factors That Determine a Sneaker’s Resale Value
Before diving into specific models and brands, it’s important to understand the key factors that influence a sneaker’s resale value. These factors can help investors identify which sneakers are worth buying for investment purposes:
Scarcity: The fewer pairs released, the higher the demand—and often the resale price. Limited drops, regional exclusives, and small sample sizes can all drive up prices.
Brand Reputation: Established brands like Nike, Adidas, Jordan Brand, and New Balance tend to hold more value due to their strong brand equity and loyal fanbases.
Celebrity or Designer Collaborations: Collaborations with celebrities, athletes, or designers (e.g., Travis Scott, Pharrell Williams, Aime Leon Dore) often generate significant hype and long-term value.
Cultural Relevance: Sneakers tied to pop culture, music, or sports history tend to maintain or increase in value over time.
Condition and Authenticity: Original packaging, untouched condition, and verified authenticity are crucial for high resale prices.
Nostalgia and Retro Releases: Retro versions of classic sneakers often sell out quickly, and original vintage pairs can be highly valuable.
Colorway and Design: Unique or aesthetically pleasing color combinations can significantly impact a sneaker’s desirability and resale price.
Top Brands for Sneaker Resale Investment
1. Nike and Jordan BrandNike, particularly through its Jordan Brand division, dominates the sneaker resale market. Air Jordan sneakers, in particular, are among the most sought-after collectibles in the world. The legacy of Michael Jordan, combined with consistent collaborations and retro releases, ensures that Jordans remain a solid investment.
Notable Models: Air Jordan 1, Air Jordan 34, Air Jordan 35, Jordan 4 Travis Scott, Jordan 1 Off-White Average Resale Premium: 200–500%, with some rare pairs selling for tens of thousands of dollars.Jordan Brand releases are often hyped months in advance, and the brand maintains exclusivity through limited drops and special collaborations.
2. AdidasAdidas has made a significant impact in the sneaker market through high-profile collaborations, especially with Kanye West (Yeezy line) and Pharrell Williams (Human Race). While the Yeezy brand has faced legal and market challenges recently, Adidas still holds a strong position in the resale market.
Notable Models: Yeezy Boost 350, Ultraboost, Pharrell Human Race NMD, Adidas 4D Average Resale Premium: 100–400%, depending on model and scarcity.Adidas has also expanded into sustainable and tech-forward designs, which could increase long-term value.
3. Nike (Non-Jordan)Nike SB, Nike Air Max, and Nike Dunk lines are also popular among collectors and investors. The Nike Dunk, in particular, has seen a massive resurgence in popularity, especially with collaborations from brands like Supreme, Concepts, and atmos.
Notable Models: Nike Dunk SB, Nike Air Max 97, Nike Air VaporMax, Nike Cortez Average Resale Premium: 100–300%, especially for limited SB Dunks.Nike’s ability to blend nostalgia with modern design makes many of its models strong investment candidates.
4. New BalanceNew Balance has seen a major rise in popularity, particularly among fashion-forward consumers and sneakerheads. The brand’s focus on quality craftsmanship, retro designs, and strategic collaborations has boosted its resale value.
Notable Models: New Balance 990v6, 997, 2002R, collaborations with Aimé Leon Dore, Casablanca Average Resale Premium: 100–300%New Balance has capitalized on the “dad shoe” trend and has positioned itself as a premium lifestyle brand, which has helped increase its resale appeal.
5. Puma, Reebok, and Emerging BrandsWhile not as dominant as Nike or Adidas, Puma and Reebok have also made waves through collaborations with celebrities and designers. Puma’s collaborations with Rihanna (Fenty line) and Reebok’s partnership with Vetements have brought attention to these brands.
Notable Models: Puma Suede x Rihanna, Reebok Nano X1 x Vetements Average Resale Premium: 50–200%These brands are riskier investments but can offer higher returns if the right model is chosen.
Best Sneakers for Resale Investment in 2024–2025
Let’s look at some of the most promising sneakers for resale investment in the current market.
1. Nike Air Jordan 1 High OG “Lost & Found”This special edition Jordan 1 features a vintage-inspired design and was released in very limited quantities. Its unique storytelling and limited availability have made it a hot commodity.
Resale Value: $1,000+ Why It’s Valuable: Scarcity, storytelling, and OG colorway appeal. 2. Travis Scott x Air Jordan 1 Low OGTravis Scott’s signature style—backward branding, distressed materials—has made this model highly collectible.
Resale Value: $800–$1,500+ Why It’s Valuable: Celebrity collaboration, controversy, and cult following. 3. Pharrell Williams x Adidas NMD Human Race “Solar Yellow”Pharrell’s Human Race line was a game-changer in the sneaker world. The Solar Yellow colorway remains one of the most sought-after.
Resale Value: $1,200–$2,000+ Why It’s Valuable: Iconic collaboration, bold colorway, and limited availability. 4. Nike Dunk SB Low “Pigeon” (2020 Reissue)Originally released in 2005 by designer Jeff Staple, the Pigeon Dunks caused riots in New York due to their popularity. The 2020 reissue was still limited and highly desirable.
Resale Value: $800–$1,200+ Why It’s Valuable: Cultural significance, iconic design, and historical hype. 5. New Balance 990v6 “Made in USA” SeriesNew Balance’s 990 series is a staple of American craftsmanship. The v6 version has been particularly popular among fashion and streetwear enthusiasts.
Resale Value: $300–$600+ Why It’s Valuable: Quality, heritage, and growing brand equity. 6. Nike Air Max 1 “Atmos Elephant” (Reissue)A reissue of the iconic 2002 Atmos collaboration, this Air Max 1 features a unique elephant-print upper and has been a favorite among sneaker collectors.
Resale Value: $400–$700+ Why It’s Valuable: Nostalgia, design, and limited restocks.How to Invest in Sneakers for Resale
Investing in sneakers is not as simple as buying the latest hyped drop. It requires research, timing, and strategy. Here are some tips for those looking to enter the sneaker resale market:
Research Trends and Drops: Follow sneaker news sites like Hypebeast, Sole Collector, and Complex to stay updated on upcoming releases and collaborations.
Use Resale Platforms to Track Value: Platforms like StockX, GOAT, and eBay provide real-time data on sneaker prices and trends.
Buy in Original Condition: Always keep the box, tags, and ensure the sneakers are never worn. Even minor wear can drastically reduce value.
Store Properly: Keep sneakers in a cool, dry place away from sunlight to preserve their condition.
Diversify Your Collection: Don’t put all your money into one brand or model. Spread your investment across different brands, collaborations, and styles.
Be Patient: Some sneakers may take years to appreciate in value. Avoid selling too soon unless you’re in need of quick cash.
Authenticate: Always ensure authenticity through trusted platforms or third-party services to avoid counterfeit issues.
Risks and Considerations
Like any investment, sneaker resale comes with risks. Here are a few things to be aware of:
Market Saturation: With more limited releases and collaborations, the market can become oversaturated, reducing demand for certain models. Legal and Brand Changes: Brand partnerships, lawsuits, or changes in leadership (e.g., Kanye West’s Yeezy brand) can affect resale values. Counterfeit Market: The prevalence of fake sneakers can damage the market and reduce trust. Cultural Shifts: What’s hot today may not be tomorrow. Staying culturally relevant is key to maintaining value.Conclusion
Sneakers have become more than just a fashion statement—they are a legitimate asset class for collectors and investors. The key to success in the sneaker resale market lies in understanding the factors that drive value: scarcity, brand strength, cultural relevance, and design. While there are no guarantees, focusing on limited-edition collaborations, iconic models, and high-quality craftsmanship can significantly increase your chances of making a profitable investment.
Whether you’re a seasoned collector or a newcomer to the sneaker game, investing in the right sneakers can offer both personal satisfaction and financial reward. As the market continues to evolve, staying informed and adaptable will be crucial for long-term success in the world of sneaker resale investment.