The Best Sneaker Deals Happening This Month
As the seasons transition and new collections roll out, sneaker enthusiasts and casual shoppers alike are on the lookout for the best deals to refresh their footwear rotation. Whether you’re hunting for limited-edition collaborations, timeless classics, or performance-driven kicks, this month brings a wave of exceptional discounts, flash sales, and exclusive promotions across major retailers and direct-to-consumer platforms. From Nike and Adidas to New Balance and Puma, we’ve rounded up the most compelling sneaker deals happening right now — so you can step into style without stepping over your budget.
Why This Month Is Prime Time for Sneaker Shopping
Sneaker culture continues to thrive, with demand remaining high for both lifestyle and athletic footwear. However, brands and retailers often use seasonal shifts — particularly at the end of summer and early fall — to clear out older inventory and make room for upcoming releases. This creates a golden opportunity for savvy shoppers to score premium models at significantly reduced prices. Additionally, back-to-school shopping trends have prompted many online stores to offer extended sneaker promotions well into September and October, making this an ideal time to stock up.
Let’s dive into the top sneaker deals currently available and what makes each pair worth considering.
1. Nike: Up to 50% Off Select Styles at Nike.com
Nike is leading the charge this month with its “End of Season Sale,” offering deep discounts across men’s, women’s, and kids’ footwear. You can find popular models like the Air Force 1 Low, Air Max 90, and Dunk Low priced as much as 40–50% off retail. For example, the classic white-on-white Air Force 1, typically $90, is now available for just $55 in select sizes. Limited colorways of the Nike Blazer Mid ’77 Vintage are also discounted, making it easier than ever to own a retro-inspired staple.
Additionally, Nike Members receive early access to sale items and an extra 10% off during special member-only events. Signing up is free and unlocks exclusive rewards, early product drops, and personalized recommendations.
Pro Tip: Keep an eye on the “Just In” and “Clearance” sections of the Nike app and website — new markdowns are added daily, and inventory moves quickly.
2. Adidas: Buy One, Get One 50% Off (BOGO50)
Adidas is running one of its most customer-friendly promotions of the year: Buy One, Get One 50% Off on select sneakers. This deal is perfect if you’ve been wanting to upgrade your gym shoes while treating yourself to a stylish pair for everyday wear. The promotion includes fan favorites like the Ultraboost Light, Stan Smith, and Forum Low.
For instance, purchasing a pair of Ultraboost 23s ($180) gets you a second pair (like the sleek Campus 00s or Samba OG) at half price. Given that the Samba has become a streetwear icon in 2024, this is a fantastic chance to grab two wardrobe essentials for under $250 — a rare value for premium Adidas footwear.
This BOGO50 deal is active on Adidas’ official website and select partner retailers like JD Sports and Finish Line, but only while supplies last.
3. New Balance: Flash Sale – $60 and Under Section
New Balance has quietly launched a flash sale featuring dozens of styles priced at $60 or less — a steal for a brand known for quality craftsmanship and comfort. Models included in this sale range from heritage runners like the 574 Core and 608v3 to more contemporary silhouettes such as the FuelCell Propel v4.
These aren’t outdated or unpopular designs; many are recent color updates that retailers are clearing to welcome fall/winter 2024 releases. The 574, in particular, remains a cult favorite for its versatile look and all-day support, making it an excellent value at $55 (down from $85).
Shoppers who sign up for New Balance emails can also unlock an additional 15% off their first order, stacking perfectly with existing sale prices.
4. ASOS: Up to 70% Off Sneakers During End-of-Season Clearance
ASOS, the UK-based fashion giant, is slashing prices across its massive sneaker selection. With over 500 styles marked down by up to 70%, this clearance event covers everything from high-end collabs to affordable everyday kicks. Brands like Converse, Vans, Reebok, and even Veja are featured.
Standouts include:
Converse Chuck 70: Now $45 (originally $80) Reebok Club C 85: Just $38 Puma Suede Classic XXI: On sale for $49ASOS also offers free shipping on orders over $50 and hassle-free returns, which adds peace of mind when buying online. International customers benefit from competitive exchange rates and localized delivery options.
5. Foot Locker & Kids Foot Locker: $1 Deals and Tiered Discounts
Foot Locker is surprising shoppers with a nostalgic throwback: $1 Sneaker Tuesdays. While quantities are extremely limited and sizes vary, select outlets and the Foot Locker app are offering iconic models like the Reebok Workout Plus and Nike Cortez for just a dollar on specific days. These lightning deals require quick action and app notifications, so enabling alerts is essential.
Beyond the $1 deals, Foot Locker is offering tiered discounts based on purchase amount:
Spend $100: Get 20% off Spend $150: Get 25% off Spend $200+: Get 30% offThis structure encourages bundling — think pairing a fresh pair of Air Jordan 1 mids with matching socks or apparel. The promotion applies to full-priced and sale items, maximizing savings potential.
6. DSW: Clearance Rack Steals Under $50
Designer Shoe Warehouse (DSW) is another underrated destination for bargain hunters. Its online clearance section features hundreds of sneakers priced under $50, including name-brand options from Skechers, Clarks, and even Adidas Originals. While not every size is available, patient shoppers can uncover gems like the Adidas Superstar for $49.97 or the Crocs Classic Clog (a surprisingly fashionable pick in 2024) for $34.
DSW also runs regular coupon codes — currently, new email subscribers get 20% off their first purchase — and rewards members earn points toward future discounts.
7. StockX and GOAT: Price Drops on Resale Market
For those interested in limited editions or sold-out colorways, resale platforms like StockX and GOAT are seeing notable price corrections this month. Due to increased supply and cooling hype around certain models, pairs like the Travis Scott x Air Jordan 1 Low and Sacai x Nike LDWaffle have dropped 15–25% from their peak values.
While still above retail, these dips make previously unattainable grails more accessible. Always check seller ratings and authenticity guarantees — both platforms offer 100% verification.
Final Tips for Maximizing Your Savings
Stack Coupons: Combine site-wide sales with promo codes from cashback sites like Rakuten or Honey. Check Return Policies: Ensure you can return worn or ill-fitting pairs, especially when buying online. Follow Brands on Social Media: Companies often announce surprise drops or flash sales via Instagram or Twitter. Consider Refurbished Options: Nike Renew and Adidas Archive programs sell gently used sneakers at up to 60% off.Conclusion
This month presents one of the best opportunities of the year to score high-quality sneakers at unbeatable prices. Whether you’re drawn to the timeless elegance of a Stan Smith, the urban edge of a Dunk Low, or the comfort-first design of a New Balance 574, there’s something for every taste and budget. Retailers are aggressively discounting to make way for new arrivals, giving consumers unprecedented leverage.
Don’t wait too long — the best deals vanish fast. Lace up your savings strategy, set price alerts, and take advantage of these incredible offers before they’re gone. After all, great style shouldn’t come at a premium price. Step into fall with confidence, comfort, and serious bragging rights about how little you paid for those fresh kicks.