Most Popular Sneaker Colorways to Buy This Year
In the ever-evolving world of sneaker culture, colorways play a pivotal role in defining trends, driving demand, and shaping personal style. As we step into 2025, the sneaker market continues to thrive with a mix of retro reissues, limited collaborations, and bold new designs. Whether you’re a seasoned collector or a casual sneakerhead, staying ahead of the curve means knowing which colorways are dominating the scene this year. From classic silhouettes to futuristic tech-driven models, 2025 has seen a wave of standout releases that have captured the attention of sneaker enthusiasts around the globe.
In this article, we’ll explore the most popular sneaker colorways to buy this year, diving into what makes each pair special, their cultural significance, and why they’re worth adding to your rotation or collection.
1. Nike Air Jordan 37 “UNC”
The Air Jordan line continues to be a cornerstone in the sneaker world, and the Air Jordan 37 “UNC” is one of the most sought-after colorways of 2025. Dressed in the iconic University of North Carolina blue and white, this colorway pays homage to Michael Jordan’s alma mater and his legendary basketball legacy.
Why it’s popular: The clean, collegiate aesthetic resonates with both Jordan Brand loyalists and fashion-forward sneakerheads. The UNC colorway is a timeless design that pairs well with almost any outfit, making it a versatile option for daily wear. Plus, the Air Jordan 37’s innovative performance tech, including a lightweight Eclipse Plate and React foam cushioning, makes it one of the most comfortable high-performance sneakers on the market.
Where to find it: Expect this pair to drop during the NBA All-Star weekend or in early spring, often accompanied by special packaging and retro apparel.
2. Adidas Yeezy Boost 350 V2 “Oreo” (Reissue)
Despite the controversies surrounding Kanye West, the Yeezy Boost 350 V2 “Oreo” remains a staple in the sneaker community. This year, Adidas re-released the beloved black and white speckled colorway, reigniting the hype around the Yeezy brand.
Why it’s popular: The “Oreo” colorway is minimalist yet eye-catching, featuring a black and white Primeknit upper with a red stripe on the midsole. It’s a versatile sneaker that can be dressed up or down. The Boost cushioning provides unparalleled comfort, making it a favorite for both streetwear and performance wear.
Market value: While the original drops were limited, the 2025 reissue has made the shoe more accessible, though still highly desirable. It’s a must-have for collectors and a solid investment piece.
3. New Balance 990v6 “Made in USA” – Grey/Red
New Balance has been steadily gaining traction in the sneaker market, and the 990v6 in Grey/Red is one of the most popular colorways this year. Known for its heritage appeal and domestic craftsmanship, the 990 series continues to be a symbol of quality and comfort.
Why it’s popular: This colorway features a grey mesh and suede upper with red accents, giving it a sporty yet understated look. It’s the perfect blend of retro and modern, appealing to both older generations and younger fashion enthusiasts. The “Made in USA” label adds to its allure, emphasizing quality and sustainability.
Cultural impact: With the rise of “quiet luxury” and functional fashion, the New Balance 990v6 fits right in. It’s become a favorite among celebrities and influencers, often spotted on street style blogs and fashion runways.
4. Nike Dunk Low “Pine Green”
Nike’s Dunk line has been a consistent hit since its resurgence in 2020, and the Dunk Low “Pine Green” is one of the standout releases of 2025. This colorway features a rich pine green upper with white accents, giving it a fresh and earthy aesthetic.
Why it’s popular: The Pine Green colorway is part of Nike’s seasonal outdoor-inspired collection, tapping into the growing trend of nature and sustainability in fashion. The combination of premium leather and a contrasting white midsole gives the shoe a clean, retro look that’s both stylish and functional.
Styling tips: Pair these with light denim or khaki pants for a casual, earth-toned look. They’re also great with oversized hoodies or utility jackets, making them a go-to sneaker for transitional weather.
5. ASICS Gel-1090 “Peach Cream”
ASICS has made a strong comeback in the sneaker scene, and the Gel-1090 “Peach Cream” is one of the most stylish and comfortable models this year. With its soft peach upper and cream accents, this colorway exudes warmth and sophistication.
Why it’s popular: The Gel-1090 blends ASICS’ performance heritage with modern streetwear sensibilities. The peach colorway is soft yet vibrant, offering a fresh alternative to the usual neutrals. The shoe features ASICS’ signature GEL cushioning system in the heel and forefoot, making it ideal for all-day wear.
Collaboration potential: Although this colorway is a solo release, its aesthetic has sparked rumors of potential collaborations with lifestyle or wellness brands, adding to its collectibility.
6. Puma Suede “Clyde All-Pro x Maharishi” – Black/Green
Puma’s collaboration with British streetwear label Maharishi on the Suede Clyde All-Pro has created waves in 2025. This black and green colorway is inspired by military aesthetics and Eastern philosophy, blending functionality with cultural depth.
Why it’s popular: The shoe features a black suede upper with green accents, camouflage insoles, and embroidered branding. It’s a statement piece that appeals to both sneakerheads and fans of tactical fashion. The collaboration also includes a matching apparel line, making it a complete capsule collection.
Design亮点: The use of sustainable materials and eco-friendly dyes aligns with Puma’s broader commitment to environmental responsibility, a key factor in its appeal to the modern consumer.
7. Salomon XT-6 “Moss Green”
Salomon has become a favorite in the fashion world, and the XT-6 “Moss Green” is one of the most stylish colorways this year. Known for its rugged outdoor look and technical performance, the XT-6 has been embraced by the fashion-forward crowd.
Why it’s popular: The moss green colorway offers a unique blend of earthy tones and bold design elements. The layered upper, with its mix of mesh, suede, and synthetic overlays, gives the shoe a distinctive, multi-dimensional look. It’s both functional and fashionable, perfect for urban exploration or streetwear styling.
Style tip: Wear these with cargo pants, oversized jackets, or even tailored trousers for a look that bridges the gap between utility and high fashion.
8. Off-White™ x Nike Blazer Mid “The 50” – UNC
As part of Virgil Abloh’s posthumous legacy, the Off-White x Nike Blazer Mid “UNC” from “The 50” collection is one of the most emotionally charged and culturally significant releases of 2025.
Why it’s popular: This UNC-themed Blazer Mid features a clean white leather upper with blue accents and the signature Off-White zip-tie detail. It’s a tribute to Abloh’s visionary design language and his deep connection to basketball culture.
Collectibility: Being part of a limited 50-shoe collection celebrating Abloh’s impact on sneaker culture, this colorway is already a collector’s item. It represents the intersection of art, design, and sportswear.
9. Jordan 1 Low “Chicago”
The Jordan 1 Low “Chicago” has been a sleeper hit in 2025. Featuring a white leather upper with red and black accents, it’s a subtle nod to the Chicago Bulls and the city that made MJ a legend.
Why it’s popular: The low-top silhouette makes it more casual and wearable than its high-top counterpart. Its color scheme is versatile and easy to match with a variety of outfits. It’s also a more affordable Jordan option, making it accessible to a wider audience.
Cultural relevance: With the continued rise of “dad sneakers” and minimalism in fashion, the Jordan 1 Low fits right into the current aesthetic. It’s proof that sometimes, simplicity is the ultimate sophistication.
10. Nike Air Max 97 “Metallic Gold”
Nike’s Air Max 97 has seen a resurgence in 2025, and the “Metallic Gold” colorway is turning heads. Originally released in 1998, the Air Max 97 was designed to mimic the look of a speed train, and this metallic gold version captures that futuristic spirit.
Why it’s popular: The reflective gold upper gives the shoe a bold, luxurious look that’s perfect for those who want to make a statement. It’s a celebration of 90s design with a modern twist, blending retro aesthetics with contemporary sneaker culture.
Styling tip: Go monochrome or pair with black denim and a sleek jacket for a high-impact, fashion-forward look.
Conclusion
2025 has been a year of nostalgia, innovation, and bold self-expression in the sneaker world. From the iconic Jordan 37 UNC to the futuristic Air Max 97 Metallic Gold, the most popular sneaker colorways of the year reflect a blend of heritage, performance, and style. Whether you’re drawn to the timeless appeal of the Yeezy 350 V2 or the rugged utility of the Salomon XT-6, there’s a colorway out there that speaks to every personality and preference.
As sneaker culture continues to intersect with fashion, art, and technology, the importance of colorways in shaping trends cannot be overstated. These top picks of 2025 are not only stylish but also culturally significant, representing the ongoing evolution of footwear as a form of identity and expression.
So, whether you’re building a collection, upgrading your wardrobe, or just keeping up with the times, these are the colorways to keep an eye on — and better yet, to own.